What a CPA does
A Certified Public Accountant is a licensed professional in the United States, authorized to prepare tax returns, perform audits and reviews, and sign audit opinions. The core CPA services purchased by growth-stage companies are annual tax filing, quarterly estimates, R&D tax credit studies, sales tax nexus analysis, and (when required) audit or review engagements.
A CPA firm is external to the company. It is engaged, not employed. The relationship is transactional and compliance-driven.
What a CFO does
A CFO — fractional or full-time — is an executive inside the business. Responsibilities include financial planning and analysis, capital allocation, board reporting, fundraising, cash management, pricing, and executive representation of the finance function. The CFO is a peer of the CEO and reports to the board.
Taxes
Tax is a CPA function. A CFO does not prepare tax returns. What the CFO does with tax: sets the strategy (entity structure, R&D credit optimization, state tax planning), manages the relationship with the CPA firm, and reviews returns before they are filed.
The most common mistake growth-stage companies make with tax is treating it entirely as a CPA responsibility. The strategic decisions — where to be incorporated, how to structure equity grants, which tax credits to pursue — are CFO decisions informed by CPA execution.
Accounting
Ongoing accounting — the monthly close, financial statement preparation, ledger maintenance — is usually not a CPA function. It sits with an internal controller, an internal bookkeeper, or an outsourced accounting firm (which may or may not be a CPA firm).
Where CPA firms do provide ongoing accounting, they typically call it "client accounting services" and price it separately. It is a distinct engagement from tax.
Strategy
Strategy is a CFO function. Capital allocation, business model decisions, unit economics, pricing, and long-range planning are executive work — informed by financial data, but ultimately decided by the leadership team.
CPAs rarely operate at this level. A tax partner may have views on entity structure; that is not the same as strategic finance.
Planning and forecasting
Annual budgets, rolling forecasts, cash forecasts, and scenario models are CFO functions. Most CPA firms do not offer these services in a serious way; the ones that do are effectively operating a fractional CFO practice under a different brand.
Board representation
The finance function is represented to the board by the CFO. A CPA firm does not attend board meetings, does not present financial results, and is not accountable to directors for the financial performance of the business.
Capital allocation
Every material capital decision — hiring, pricing, M&A, debt, equity, share repurchases — is a CFO decision, informed by financial analysis and made in partnership with the CEO and board. CPAs are not part of these decisions.
Decision matrix
| Question | Owner |
|---|---|
| How do we file our tax return? | CPA |
| Should we take the R&D tax credit? | CPA (execute), CFO (decide) |
| What is our cash runway? | CFO |
| Should we raise debt or equity? | CFO |
| How do we structure the acquisition? | CFO (commercial), CPA (tax mechanics) |
| What should our board deck look like? | CFO |
| Should we open a foreign subsidiary? | CFO (strategy), CPA (tax structure) |
| How do we close our books each month? | Controller / bookkeeper |
| What is our forecast for next quarter? | CFO |
| Should we audit this year? | CFO (decide), CPA (execute) |